Science

Encapsiscent Technology

DOGS HAVE AMAZING NOSES

Their noses are 10,000x more powerful than a human’s. But they have 80% fewer taste buds. A dog’s brain craves scent.


  • Scent processing through a dog’s nasal passage is detected by 220 million scent receptors.
  • In a dog’s brain the olfactory bulb is three times the size of a human’s.
  • Dog noses are stereoscopic, with one nostril identifying a smell, and one locating it.

ENCAPSISCENT TECHNOLOGY ®

Dogs experience the world through scent. So, we embedded the all-natural scents that dogs love in each toy.



Embed

EMBED

Our all-natural scents are embedded throughout the material of the toy at the microscopic level.

Chew

CHEW

As your dog chews, those tiny scent particles are released for their olfactory enjoyment, but barely enough for you to smell.

Sniff

SNIFF

Dogs use their super powerful noses to enjoy the scent – what they really love – instead of relying on fattening treats.

Repeat

REPEAT

Because we embed the scents directly into the material of each toy, your pooch will enjoy chewing and sniffing over and over again.

MEET NERD DOG

The in-house dog scientist behind Playology

WATCH NOW

MORE ABOUT OUR TOYS

Our scientists have put a lot of thought into the materials we use in our toys to make playtime more enjoyable and longer lasting.

Slobber Wicking Technology

SLOBBER WICKING

Similar to performance athletic wear, Playology® Dri-Tech rope toys have specially shaped fibers that wick away slobber. Unlike cotton ropes, they don’t tear into long pieces that could block your dog’s digestive tract.

Durable Materials

DURABLE

All Playology® toys are made of high-quality materials and designed to appeal to different types of chewers: Light, Moderate, Heavy and Heaviest.

PLAYOLOGY 2018. All rights reserved.